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The FIA (Federation Internationale De L'Automobile), motor sport's worldwide governing body, runs a campaign called Action for Road Safety, which it launched to support the UN's Decade of Action for Road Safety.

At many motorsport events you will see promotions and fund raising under this initiative, expressing the message that racing is fun, but it's not safe on the road.

The FIA also offers grants for projects about road safety, which may be developing mobile apps, education films, mentoring programmes, etc. How about the Junior Co-pilot game from Romania, for example:

If you have an idea for a project to promote road safety, you could apply for a grant to run the project. Why not have a look at the FIA Road Safety Grant Programme, the Action for Road Safety and the FIA Foundation websites, and get involved: